High key photography uses bright light intentionally for blowing out the harsh shadows on a photo. Such kinds of methods were invented as an alternative to screens, which could not adequately display higher contrast ratios. It has turned into a stylistic choice with the advent of digital tools.
To capture a white subject against the same color backdrop is one of the main hurdles of product photography. High key photography can keep the color contrast of the subject against the backdrop as low. However, the technique needs photographers to position the light and aperture in a way to make sure neither the subject nor the backdrop turns out overexposed on the snap.
The depth of field and shape of the subject will be defined by the amount of shadows when high key lighting is employed to capture product photos. The main aim of the lighting technique is to capture products for e-commerce portals with as minimal photo editing as possible. Thus, a white backdrop and lower contrast ratios from highlights to shadows necessitates in high key photography itself not post-processing.
Amateur photographers often make the mistake of capturing white color products against white backdrops, which will overexpose the foreground and the backdrop. This flaw will make it tough for consumers to tell apart both on product photos. Think of capturing a white ornament or a white bag on top of a white mannequin and against a reflective background – an overexposure of contrast will be the outcome of that.
Product photo editing is a must if you miscalculate lighting in high key photography. Since most e-commerce sites recommend using white backdrop, photographers use that to get the product photos. Some photographers even use alternate color backgrounds especially if the product color compliments that type of backdrop. However, what could be done when the product itself is white and white backdrop necessitates on e-commerce sites for specific types of products? White backdrop is an industry standard followed by most portals selling e-commerce products.
Image editing will support your photographs captured using high key lighting and to a satisfactory contrast ratio that can be retouched to perfection in a post-processing workflow. If you capture white subjects against same backgrounds, and in case overexposure occurs, retouching will be a must to e-commerce product photographers. Post-processing will help customers understand where the product ends and the backdrop starts.