It is important to use photos that bring products to life to generate sales in e-commerce business. One way is to hire professional models to highlight products to audiences. However, it can be costly to hire A-list celebrities as part of product photography. Besides, it can tough to schedule photo shoots with a popular or recognized model.
That is when a ghost mannequin service comes to the rescue of fashion retailers, who also operate an e-commerce website and have a higher requirement for product photos. The “neck joint service” provides professionally edited photos, which give apparels a personality.
The use of a mannequin itself is to create a perception among consumers, and the background removal and editing technique take it to the next level. Consumers can imagine themselves wearing an outfit – which is priceless especially if you are selling your products through a web store. Ghost mannequin edits could prove to be the X-factor that contributes to sale.
To add an invisible mannequin effect to an apparel photo, you will first require an image of a clothing or something else with a mannequin and one without it, so that the label inside stays visible. A clipping path service provider can composite the two photos together at the neck using the deep etching tool. This will give an output that looks as though a mannequin is wearing the clothing, although it is perceived by customers. That is why it is called invisible or ghost mannequin service.
Some invisible mannequins are not always modified at the neck joint. Hats, pants, and watches, for instance, can also be retouched to add natural texture and volume. Invisible mannequin photos of accessories and clothing look more lifelike as well as natural, allowing consumers to perceive the wearing part.
Yet again, there can be instances when you would have to hire a professional model if a product absolutely requires that. If a model has a reputation, he or she could add a relativity factor to it, such as how a brand ambassador does to a cosmetic product or a car.
Usually, it is best to start a web store with a combination of product photos involving a model and ghost mannequin images. If required, you can test which one leads to better conversion rates over time. However, note that the higher the file size, the more time it takes to load a website.