Apparel businesses mostly use e-commerce sites for displaying and selling their products online. Recently, the trend has become dominant as most businesses resort to such online platforms for selling their apparels. Properly displaying the products on the e-commerce sites is important as it determines whether the customer opt for it or not. The different sizes, shapes, and styles of apparels require extensive editing in order to better-optimized images for viewing on the site.
Mostly, e-commerce sites rely on models to display clothing as it provides the customer an understanding of how the cloth would look like when they are worn. Relying on mannequins is not preferable for displaying clothes in online platforms though, as it looks unappealing, and that is something which must be strictly avoided when listing a product on e-commerce platforms.
A ghost mannequin is the best way to display the images of clothing online. Ghost mannequin service providers remove the original mannequin during photo editing that creates the appearance of the apparel being worn and hollow. This hollow nature can impart a depth to the image of the clothes, thus helping the viewer to better comprehend its many features such as the type of fabric, color, fit, etc. This will make the image looks appealing thus attracting customers and help them select the right one.
Typically, a ghost mannequin service usually involves numerous other processes other than the removal such as merging images, changing the background, altering the color of the fabric, etc. One of the key advantages of using a ghost mannequin service is that it can create a uniform look for all the clothing products when displayed on e-commerce site or online catalog.
This is quite instrumental, as it helps in creating a better brand identifies for the apparel business. It can attract more customers to a site and guide them effectively in selecting and buying the right kind of clothing depending on their preferences.
Another advantage of ghost mannequin for apparel images is that it can display the product label. The shape of the mannequin can be cropped out from the neck areas and then place the brand labels. It can help buyers loyal to a particular brand and establish trust with them. Moreover, using ghost mannequin service for an apparel image can help eliminate many of the unwanted areas like the mannequin and background. This enables the image to be used across multiple e-commerce platforms that require certain image considerations.