There is a perception in the retail community that product photos with white backgrounds are the best to generate traffic to an e-commerce website. Generally, e-commerce clients upload the best quality and web-optimized product images to lure customers. If there is no colorful background, your product or service will appeal to more online viewers as the focus remains on the subject. At least, that is the perception in the e-commerce segment.
Changing the background of product photographs can infuse brand identity into your snaps, and set apart your product from that of your competitor’s, besides generating traffic. The best way to make more and more people visit your site is to remove the backdrop of your product images. You can upload more web-optimized photos and generate traffic. You could also run an A/B to measure the effectiveness of your site’s performance, and choose backdrops wisely.
The removal of a photo’s background, done by clipping path service providers, separates and replaces it with an alternative one. For sales through direct consumer interaction, a white backdrop is usually preferred for product photos meant to be uploaded on an e-commerce catalog page. However, it is difficult to capture white subjects, such as jewelry products or sunglasses, against a white background.
Besides the nature of a product, getting the best background can be a tough ask during shoot due to light constraints. So in short, the background removal service can help to make your product visually appealing, no matter how it was captured in the first place.
The Available Options
If your e-commerce site can handle large data, perhaps you may want to add less-distractive colored backdrops to your product photos. When it comes to colored backdrop options, you may as well get a drop shadow or reflection shadow for your product stills by taking into account the type of product. Generally, it is recommended to add a drop shadow for apparels. If it is a reflective product, then a reflection shadow will be a better option.
Oddly enough, certain white products such as a headphone look quite all right even against a white backdrop. Leave it to clipping path service providers for making it look captivating. Even when you are planning to use white backdrop alternatives, then it is best to consider what is suitable for your brand or product. So prior to improving your product photo, understand the impacts a pop of color will have on your brand. Colored backdrops achieve a three-dimensional effect, such as the look of a wall, on a photograph. This is possible with deep etching technique.
Off-white, beige or gray can highlight online products. They are the closest alternatives for a pitch white backdrop. Even the reflection or drop shadow can be made to look neutral in color through clipping path service. A neutral backdrop will not distract from the main subject but makes for a distinct visual appeal.
The use of black colored backdrop is a strategy usually seen in luxury product photos, such as those of cosmetics. The black hue creates a sophisticated look, maintains neutral tones and highlights an expensive product. More often than not, the shine is enhanced on a product in order to create dramatic effects. Reflections and shadows can create dimension and drama.
Single color backdrops are another alternative for a standard white one. You can easily achieve a subdued effect through the background removal service. Different from a neutral, a colored backdrop can provide an array of looks according to the hue you select for that.
Bokeh is common in wedding photographs, those of perfume and jewelry, and cultural festival images with out of focus light in the backdrop. It is created with an intentionally out-of-focus photo in mind and to achieve a particular effect or to highlight a specific aspect of the scene. This effect can be edited to a product photograph to make it look unique.
This is when a product photo’s backdrop adds context to it and communicates an underlying idea to the audience. Your customers can imagine using a product in real life if the backdrop builds a context. When selecting such backdrops for your photographs, consider the situations wherein your product can add to one’s experience.
Think of a coffee mug placed on top of books with the backdrop slightly blurred to highlight it. That blurry effect, which can be achieved through clipping path service, is suitable for online promotions. It brings the feel of coffee table reading habits of people.
Your photo backdrops must complement and enhance your brand, highlight your product, and appeal to your target audience. Usually, the successful e-commerce companies present product photographs in an array of ways, showcasing them in different angles and contexts. A combination of one or more of white-backdrop alternatives could render the best outputs possible.