Product photo editing is now a lucrative business in the e-commerce segment. Online stores hire a clipping path company to edit their product images, so that they can upload high-quality photographs to their site and grab maximum customer attention. You must have seen photos of all sizes on e-commerce sites, which are added to help customers get a better understanding of the product on offer.
In fact, editing product photos is a specialized activity with several applications. Common uses of photo editing with clipping path technique include cropping the picture, background removal, ghost mannequin services, and so forth. Below is an introductory guide to the kind of photo editing that a clipping path company provides to e-commerce clients.
Product Photo Optimization
The page load speed of e-commerce websites depends on images that are optimized for the web. That means, turning standard photos into a web-friendly format is very important to offer a seamless navigation through the website, no matter what the type of images is. While doing so, it is also important to keep the quality of the photos within viewable resolutions.
Uploading product photos in large sizes will heavily affect the page load time of a website, so hiring professionals for the necessary edits is essential here. Optimized photos will not only add to the speed at which web pages load up, it will also enhance the customer engagement level on the site. Besides, websites that load faster are ranked higher on search engine results page, which means more traffic to the website.
Clipping path tool is used to cut out a subject or product and separate the background or what resides outside the path. Also known as deep etching service, this is generally done by using the Pen tool in Adobe Photoshop. Using that tool, photo editors join the anchor points around the subject and then clips the outside portion, which is invariably the background.
This is a service, which e-commerce clients often seek since most such sites prefer the white backdrop for photo uploads. So, clients that sell the products have to stick to what site owners mandate for product photos to be uploaded on an e-commerce website.
One option is to click photographs with a plain white background using a technique called “light box photography”. However, since e-commerce clients change their product photographs from time to time, deep etching service can save the time and cost associated with that. So, even if you are running an e-commerce site or are uploading plenty of photographs on third-party sites, it is advisable to seek the help of a clipping path company to get outputs as desired.
What if you wanted to take several photographs of apparels with a model, so that customers could get the impression of someone wearing it, but do not have the time and money do so? In such cases, you can take apparel photographs on mannequins and hire a clipping path company to get what is often billed as “neck joint service” and “ghost mannequin service”.
The process involves removing the headless dummy from the photo, and making the clothes appear as if it is worn by a person. This is generally used for apparels, but even small products such as hats can be photographed and clipped this way and be presented with no mannequin. Yet again, you can take two photos of the product, one with a mannequin and one placed as if it is invisible, to get an output quickly by merging both.
Drop Shadow and Reflection Shadow
Generally, shadows are dropped on product photos shot against a preferably plain or no backdrop to give it a real or natural look. If a clipping path service specialist uses it effectively, the reflection shadows, in particular, can be turned into multi-dimensional forms, which can make the product seem as if it is placed against a wall.
Yet again, if the photo has a background, a clipping path company can take it out using the deep etching tool, and later add the shadow effect into the photos. Shadows do offer a feel of realism to the pictures.
Professional photo editing companies can provide a range of services that can be termed as general image retouching tasks. This can include color correction, removal of unwanted spots from the model’s face, retouching of stray hair, perspective correction, etc. Such kinds of services are usually sought after for portrait retouching, but you can hire a clipping path company for that if your e-commerce photos make use of models.