When it comes to products such as apparels, those in the e-commerce community favor the use of a mannequin and the use of photographs shot or placed against a white background. A good thing about photographing an apparel on a mannequin is that it can bring a perceived personality and desirability for your product.
The consumers will not be able to touch a product listed on an e-commerce site, but there are ways to present its photo in a way that it attracts their attention and make it saleable. The white backdrop ensures that to an extent, yet if you can make the mannequin invisible, that can make it desirable. The sale comes only if there is a desire to purchase.
The best way to bring that desire is to make the mannequin disappear and upload the product photo as if it is placed on it. Photographing each product that way can be a costly and time-consuming task, and that is when ghost mannequin service comes in handy.
In a ghost mannequin service, photo editors separate the mannequin using an editing software and keep the rest of the image. The effect can be a garment hanging loosely, which can be the personality element you need to make the product desirable. Yet again, to help editors complete neck joint service much quickly, it is important to capture two different photos – one with an apparel placed on a mannequin and the other, hanging loosely. The editors indulged in the ghost mannequin service can then combine both images to form a composite photo that brings the same “invisible mannequin” effect.
Below are some tips to get you started with mannequin photography. It can help with the post-processing or editing phase to create the product without the mannequin. If you need, outsource the post-processing task to clipping path service providers to get a quality output in fast turnarounds.
Choose the Right Mannequin
As different types of mannequins are available for purchase, decide on the right mannequin prior to shooting a product on it. Chose a life-size mannequin only if you are planning to capture a long-sleeve shirt in full. If your product photography plan is small-scale, such as a hat or a bow tie with a scarf, it is wise to choose a head bust for that. Also, note you can make a mannequin to reduce the cost of photography. Surely, that will shrink the price of ghost mannequin service subsequently.
A matte white mannequin tends to be non-reflective so you can easily blend that into white backdrops. That can help editors separate the mannequin much quickly and efficiently, which can be helpful especially when it comes to certain types of products. Note that you might have to persist with a white backdrop and a white mannequin if your product is white jewelry. Further, if your apparel is a colored one, you will require a white mannequin shot to make sure the attention of customers is on the product, not a dummy.
Follow the Principles of Photography
To execute the invisible mannequin effect later in an editing phase, you have to create high-quality photos in a studio-like setting. The higher the quality, the better the final image will look once your photographs are combined. The positioning of the lighting, camera, and even a tripod come into play during the shoot. Make sure to rely on professional photographers to get the best possible unprocessed photos.
If you are planning to take on the task of photography, it is important to position the camera in line with chest area or bottom area depending on if it is a shirt or a pant. Try not to aim too low or high while shooting since that may cause a garment to look tapered or out-of-frame.
Tips to Note While Capturing your Product Using a Model
Make sure to pay heed to the below things to create a three-dimensional photo with ghost mannequin service.
- First, take pictures of the back and front portions of the apparel placed on the model.
- Then hang your product on a white foam board piece using a cloth clip and capture both portions once again. This way you can take inside portions of the garment.
- If you are shooting collared shirts or similar products, ensure its top is open and that its inner back is visible. If it is a full-sleeve shirt, keep it as it is, to bring that personal tough to the photo.
The plus point of mannequin photography for an e-commerce product is that you can use standard photos on your web galleries along with the photos created using the ghost mannequin service providers. This way, you can give customers more angles and photos to look at and have a clear view of a product. Besides, ghost mannequin photography is very much affordable than hiring a model.