Photographs define the brand identity of e-commerce products. The best way to make your presence felt in consumers with quality photos is to develop a style guide along with your brand identity document and campaign on blog posts or social media platforms. Include the below features to keep consistency in your brand voice across platforms.
Color Palette and Saturation
Color plays an important role in helping consumers identify the brand and build trust. Therefore, the colors on the photos must complement the color palette of your brand. For instance, if your brand has neon accent colors, consider capturing photos that highlight neon. Similarly, if your brand colors comprise of muted colors like grey or white, capture similar palettes to incorporate that into your brand.
As with palettes, you must outline the saturation levels of photos according to the brand campaign. If the campaign is meant to be fun, employ high-saturated colors on photos.
Photographers who are less photo-savvy sometimes overlook this feature when photographing a product from any distance since they can be edited. Keeping a uniform focal length would ensure the photos have a similar style guide.
Consider whether you need each detail on the product photo to be transparent, or do you need to zoom into the foreground by keeping the portions in the backdrop a touch blurred in image background removal service.
An e-commerce product may need the addition of a drop shadow, a reflection shadow, or a natural shadow depending on the product. It may also need removing of shadows from the photo. Using shadows on an image backdrop is dependent on the client preferences. Shadows would render realism and image depth, whereas not using shadow may make the photo turn out flatter.
Composition refers to the arrangement of objects in a photo distinctly from the subject. Changing the composition can be done on a product photo by aligning the object to the right, left, or center, with space left around the object.
Another important aspect of image composition includes the amount of visual content on the photo. You can either go for minimalistic photos with plenty of negative space if your brand is simplistic. If your brand identity is supposed to be lively, you may need photos full of objects and products.