Photographs have grown to be one of the most efficient tools in online marketing. However, there are several mistakes that are observed commonly, which lead to the neglect of great product just because of poor presentation skills. It is important to showcase your products in the best possible way to ensure that your customers are attracted to your products and pursue buying them. Below is a discussion on the common mistakes committed in product photography.
Not Shooting in Manual Mode
A great photo of your product could work wonders for you. On the other hand, a photo that is posted hastily could take you out of the business equation. Hence, it is important to make full use of your camera’s abilities while capturing the product. The manual mode is one that allows you to control all the settings of your camera. It gives you control over the advanced options.
The camera’s focus is of paramount importance. Putting your camera on manual mode does not mean the focus is also put on manual mode. This can be set to autofocus mode, which will ensure flawless focus on the product.
Once these settings are fixed, produce a light reading on your camera, and find out the adjustments that need to be made. Make adjustments on your f/stop and shutter speed accordingly and proceed with clicking.
Not Maintaining the White Balance
White balance is the setting that maintains accurate colors on your photograph. It is also known as color temperature. Photos with bluish tint are said to be cool, whereas those with reddish or yellowish tint are said to be warmer.
White balance maintains proper color throughout the photo so that it appears similar to what you would have seen with your own eyes. Therefore, it reduces the effort of background removal service by ensuring proper balance in the photograph. The best way is to use auto white balance mode which allows the camera to detect the lighting and provide the appropriate setting.
Not Using the SRGB or the Color Setting
One of the main problems with posting your product images online is that its colors are interpreted differently depending on the source that you use to view these. For instance, the colors you see on your Google Chrome will be different from the colors you get on Mozilla Firefox. Hence, it is important to ensure the most accurate colors while clicking pictures of your product. This will not only reduce the trouble for photo editing services but will also give the most accurate representation of your product.