The term ‘conversion rate’ refers to an equation that marketers and digital advertisers use to compare overall visitors to a particular website to those that become subscribers in the truest sense of the word. Adding good quality photographs play a key role in improving website conversion rate.
You might be having a perception that better image quality contribute to best possible conversion rate, but the larger file uploads might weigh down the page load time of a website. On the contrary, lower quality photos are not advisable when it comes to online marketing, so the resolution should be somewhere in between.
If there is an aspect that hampers the quality of your product photos, such as inappropriate background that distracts the audience’s attention from the subject, getting a clipping path service done for separating the background and replacing it with a different backdrop will be an ideal option for enhancing image visibility.
Further, if a subject is cut out and placed against a white background and displayed on the website as if is floating, you can communicate the marketing idea in the best way possible. The clipping path can be applied no matter against which backdrop photographers captured a product. Moreover, you can also take several photos and give suggestions to the clipping path service provider regarding how you want the background to be modified.
The vector photos compress the file size, which will improve the page load time of an online store or a website used for marketing purposes. In addition to deep etching service, another way to make a photo optimized for the web is to convert raster files to vector format. The raster photographs have low resolution and are often pixelated. Thus, when visitors to a website zoom in to view a product photo from up close, pixels begins to fade making the photo rather unclear to view.
Yet again, if you opt for raster to vector conversion from a clipping path service provider, you can improve the clarity of pixelated photos and its resolution. Furthermore, the cut-out photo renders seamlessly into a website and can contribute to conversion rate in due course. There are several other ways to make photos web-friendly, such as adding a drop shadow in the backdrop of product photos to be uploaded on a website.